Local Search on Bing (read if you don’t know what Bing is!)

If you don’t know what Bing is then this is a must read for all local business owners. Within the last few weeks a major deal has happened in the search marketing arena. Microsoft and Yahoo have partnered up (though not an official merge) and will combine their search technologies. As of right now Google owns the lion’s share for amount of searches (72.34%) but after this partnership Bing will have acquired nearly 15%.

Now this may not seem like a large percentage but there are some things to take away from this. First, Bing’ search traffic is more likely to convert than on any other search platform. Conversation simply means to sign up for your newsletter, make a purchase online, or to call your business. Second, and more importantly to your businesses, Bing’s local search will become a major player. Local search, if you’re not familiar with it is separate from the overall search. When you search Google for “City Name Mechanic”, you will get 10 results at the top of Google from their local search engine. Now most businesses are already listed in Google’s local search, this may not be true for the younger Bing local search though.

To get listed in Bing’s local search follow this link and go through the simple steps to get your business listed.

Best Regards