Internet Marketing
There is no doubt we are in a complete paradigm shift in marketing. For years companies used “push marketing” like cold-calling, direct mail, TV commercials, radio commercials, etc. They were going out and banging customers over the head with their pitches. But now we have entered the age of “pull marketing.” Consumers are looking for information and can easily find it online, but are you where they’re looking?
Optimal Web Consultants specializes in helping companies promote their websites online through the following proven Internet marketing methods:
Search Engine Optimization (SEO) is one of the most efficient and effective methods of marketing. Whether you’re a blue chip company marketing on a national level, or a small mom-and-pop shop marketing in a small town, SEO provides a way for consumers to find you. Being at the top of Google instills confidence in your potential customers that you’re the best in your field. The results of SEO can be easily measured through free analytical tools that can be effortlessly installed on your website. Even more, SEO has the highest ROI of any major form of marketing. Still not convinced that it’s for you? Take a look at the numbers:
- 74% of people use search engines to research products online before making a purchase.
- 54% of people use search engines to find the site they purchase from.
- 36% of search engine users report that they believe listings at the top of the search results are the leaders in their field.
- 80% of all first-time visitors to your website result from search engine queries.
Contact us today to optimize your web site.
Social Media has become the new standard for interpersonal and public communication. Sites like YouTube, Facebook and Twitter are now all included within the 10 most heavily trafficked sites on the Internet. Companies now have blogs rather than sending out press releases, and they “tweet” on Twitter.com to announce new products and services rather than turning to traditional marketing methods. Viral marketing has quickly replaced established traditional methods. Companies that are breaking new ground and trying new ideas in social media are being richly rewarded, while other companies that are clinging to the same old methods and resting on their laurels are finding that they’re quickly being dubbed as old-fashioned dinosaurs that are not going to make it in the new world.
Social Media can seem overwhelming, but we can help. Optimal Web Consultants spends one-on-one time with our clients to teach them everything they need to know about the various components of social marketing. We will evaluate what makes sense for your business and what does not. Finally, we will tie it all into your website to help convert all that traffic into actual sales.
Contact us to learn how you can take advantage of social media.
Pay-Per-Click (PPC) advertising is currently the fastest way to bring a substantial amount of traffic to a website. Pay-Per-Click ads are displayed on the search engine results pages of all the major search engines, generally to the right side of the search results, but sometimes on the top or bottom. When a searcher clicks on a sponsored listing, they are immediately taken to the advertiser’s website and the advertiser is charged a small fee for that visit. Click charges can be as low as $0.05 cents or as high as $50.00 in some extreme cases. There are several pay-per-click engines, but the main engines include Google, Yahoo, and MSN.
A lot of money can be spent very fast through PPC if one does not know what they are doing. At Optimal Web Consultants, we look at global trends and keywords to find the best place for your marketing dollars.
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