Internet Marketing

There is no doubt that we are in full swing of a paradigm shift for marketing .  For years companies used  “push marketing”.  This would be methods such as; cold calling, direct mail, TV commercials, radio commercials etc.  They were going out and banging customers over the head with their pitches.  We have now entered the age of “pull marketing”, consumers are looking for information and can easily find it due to the internet but are you on that list?

Optimal Web Consultants specializes in helping companies promote their websites online through the following proven internet marketing methods:

Search Engine Optimization is one of the most efficient and effective methods of marketing. Whether you’re a blue chip company marketing on a national level or a small mom and pop shop marketing in a small town, SEO provides a way for consumers to find you. Being at the top of Google instills confidence in your potential customers that you’re the best in your field. The results of SEO can be easily measured through free analytical tools that can be effortlessly installed on your website. To top it all off, SEO has the highest ROI of any major form of marketing. Still not convinced that it’s for you? Take a look at the numbers:

  • 74% of people use search engines to research products online before making a purchase
  • 54% of people use search engines to find the site they purchase from
  • 36% of search engine users report that they believe listings at the top of the search results are the leaders in their field
  • 80% of all first-time visitors to your website result from search engine queries


Social Media has become the new standard for interpersonal and public communication. Sites like Youtube, Facebook, Blogger.com, and Myspace are now all included within the 10 most heavily trafficked sites on the internet. Companies now have blogs rather than sending out press releases and they send out “tweets” on Twitter.com to announce new products and services rather than turning to traditional marketing methods. Viral marketing has quickly replaced the methods that wer e previously the most sought after. Companies that are breaking new ground and trying new ideas in social media are being richly rewarded, while other companies that are clinging to the same old methods and resting on their laurels are finding that they’re quickly being dubbed as old-fashioned “has been’s” that are not going to make it in the new world.
Social Media can seem to be completely overwhelming.  Optimal Web Consultants spends one on one time with our clients to teach them everything they need to know about the various components of social marketing.  We will evaluate what makes sense for your business and what does not.  Last we tie this all in to your website to convert all that traffic into actual sales.



Pay-Per-Click (PPC) advertising is currently the fastest way to bring a substantial amount of traffic to a website. Pay-Per-Click ads are displayed on the search engine results pages of all the major search engines, generally to the right side of the search results, but sometimes on top or on bottom. When a searcher clicks on a sponsored listing, they are immediately taken to the advertisers website and the advertiser is charged a small fee for that visit. Click charges can be as low as $0.05 cents or as high as $50.00 in some extreme cases. There are several pay-per-click engines, but the main engines include Google, Yahoo, and MSN.


A lot of money can be spent vary fast through PPC if one does not know what they are getting into.  Optimal Web Marketing will look at global trends and keywords to find the best place for your marketing dollars.

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