Although this is not the typical article that I write for this blog, I think it is still important to go over none the less.   Many if not all of us use Facebook for personal use as well as helping our business grow after all.  
Facebook polices on privacy keep changing all the time it seems.  Every three or so months a revision is made and the settings and options are getting more difficult, buried, and hidden.  Facebook is out to make money and if your information is public information… well they can sell it!

This has turned many off to Facebook and some even have boycotted it altogether.  Personally I still use it but I exercise some wise advise from online sage Leo Laporte; “Treat all information you put online as if it can be seen by anyone”.  You never know what potential business partner, employee, etc. could see and draw unfair assumptions.

So exercise cautions and watch the below video to restore your Facebook privacy settings to what you signed up for.

Facebook Privacy Settings Link

Best Regards,

P.S. You might want to maximize the video for better viewing.  You can also select HD video quality under the video.

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Grade your website

by optimalweb on March 22, 2010

Today I want to talk about one of my favorite online tools.  HubSpot (who maintains a terrific blog on internet marketing) offers this tool for free use called Website Grader.  All you need to do is input your website address, list some competing website and put in your email address.  Give it a few minutes to grade your website and it gives you a lengthy report back.  I want to take some time explaining each of these areas and how to improve your “grade”.  The list is long so I will only cover the most important ones. [click to continue…]

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Where have you been?

February 24, 2010

Just wanted to give a quick update on what is cooking for Optimal Web.  We are on the tail end of complete re-design for our website.  We are shooting to launch the new site by the end of the week.  We are also restructuring our SEO packages and web design packages and will have some [...]

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Easily Re-size Photos

November 3, 2009

Most of the ways you capture pictures will do so at the highest resolution.  This is great and you don’t want to change a thing here.  You always want to capture it at the best quality because you can always go down but you can’t go up.  You just need to re-size the photo so [...]

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Promoting your business through Facebook

October 22, 2009

Chances are you use Facebook all the time for personal use but how do you make it work for your business?  In the past business owners would simply create a new profile for their business and in this fashion it functions identically to the normal account.  Facebook however has just changed their policy that all [...]

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Email…reinvented: Google Wave

October 2, 2009

I have been hearing a lot of buzz about Google Wave but until I watched the below video I could not quite wrap my head around it.  The basic premise is that email is old (40 years old) and Google asks the question, “What if Email was invented today?”.  Google Wave looks amazing and could [...]

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When will the Yellow Pages disappear?

September 3, 2009

Today like most days I walked over to grab the mail and saw a familiar site.  Yellow Page books in weather resistant packages parked by the mail boxes.  They have been there already for longer than a week.  I guess I wonder what will happen first, will they simply decompose or will someone simply get [...]

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The biggest shift since the industrial revolution

August 31, 2009

If anyone has watched the original shift video you are familiar with the concept of these fun videos.  After watching there is no doubt that social media is and has already taken over many other traditional marketing streams.
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Website Goals | Measure, monitor, and adjust

August 27, 2009

In 1979 a study was conducted about graduates from Harvard’s MBA program. The graduates were asked, “Have you set clear, written goals for your future and made plans to accomplish them?” Only three percent of the graduates had written goals and plans; 13 percent had goals, but they were not in writing; and a whopping [...]

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Local Search on Bing (read if you don’t know what Bing is!)

August 15, 2009

If you don’t know what Bing is then this is a must read for all local business owners.  Within the last few weeks a major deal has happened in the search marketing arena.  Microsoft and Yahoo have partnered up (though not an official merge) and will combine their search technologies.  As of right now Google [...]

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