What do you think when you hear… Social Media?
Many years ago people had much more of a connection to one another. Before the age of computers, telephones, and instant messaging we connected more in the markets, streets, and trading centers. As time passed for a variety of reasons, the human connection faded.
Social Media is quite simply a conversation…supported by online tools. Tools such as; You Tube,
Facebook, MySpace, Twitter, Wikipedia, Wordpress, LinkedIn, flickr, digg and much more. The importat thing in Social media is the real people that use it and their social interactions.
It’s all about the Cs:
- Creative
- Competition
- Creation
- Community
- Collaboration
- Communication
- Connected
- Creative Class
- Community
- Convergence
Most business have not figured out how this valuable tool can servethem. Here are some great books to get you thinking on how to leverage this opportunity:
 |
 |
 |
People are not just demographics anymore, to connect to them you need to understand-relationships are more powerful than marketing. Everyone has their own circle of trust. People whose opinions they listen to and respect, marketing can’t break this bond. People dont want to see slick images of what companies want to think they are but rather people want to see them open so they can really see them.
Check back often as we will be doing a series of articles on how to use social media to your advantage.
Share on Facebook
Copyright Optimal Web Consultants 2010. All rights reserved. 